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Frequently Asked Questions

Image by Laurin Steffens

What types of businesses does Parker Street work with?
Parker Street partners with both B2B and B2C companies across a variety of industries, from startups to established enterprises.

 

What is Connected TV (CTV) advertising, and how does it work?
CTV advertising delivers video ads to streaming platforms on smart TVs, OTT apps, and devices, allowing precise targeting of audiences.

 

How does Parker Street measure marketing campaign performance?
We track key metrics including impressions, CTR, conversions, and ROI, leveraging attribution reporting to optimize campaigns.

 

Does Parker Street offer social media management?
Yes, we provide both organic and paid social media services, including content creation, community engagement, and ad campaigns.

 

What is virtual production, and why should my business use it?
Virtual production uses green screen, real-time compositing, and motion tracking to create high-quality video content in any environment without leaving the studio.

 

Can Parker Street help with branding and brand positioning?
Absolutely. We develop brand strategies that define unique value propositions, refine messaging, and ensure consistent presence across all digital channels.

 

Does Parker Street provide content marketing services?
Yes, we create custom content for blogs, social media, video, and campaigns to attract, engage, and convert your target audience.

 

What is attribution, and why is it important for marketing campaigns?
Attribution tracks which channels, ads, or touchpoints lead to conversions, helping optimize marketing spend and improve ROI.

 

Do you provide services for both online and offline campaigns?
Yes, our integrated approach ensures that both digital and offline channels are aligned to reinforce brand messaging and performance.

 

What is Parker Street’s approach to digital advertising?
We use a data-informed, multi-channel strategy that combines SEO, SEM, social media, CTV, and display advertising to maximize reach and conversions.

 

Can Parker Street handle video podcast production?
Yes, we produce high-quality in-studio video podcasts for brands, thought leaders, and influencers, tailored for streaming platforms.

 

Do you offer campaign management for businesses?
Yes, our team manages end-to-end campaign planning, execution, optimization, and reporting across all digital channels.

 

How does Parker Street tailor strategies for different industries?
We analyze industry trends, target audiences, and competitive landscapes to craft campaigns that resonate with your specific market.

 

What makes Parker Street different from other digital agencies?
Our combination of creative storytelling, advanced data analysis, and local expertise ensures campaigns are both impactful and measurable.

 

Do you provide SEO services?
Yes, we optimize websites for search engines to improve visibility, organic traffic, and lead generation through technical, on-page, and content SEO strategies.

 

Can Parker Street help with lead generation?
Absolutely. We design campaigns using targeted messaging and channel optimization to attract qualified leads and drive conversions.

 

Do you work with small businesses or only large companies?
We work with businesses of all sizes, from small local companies to large national brands, tailoring strategies to budget and goals.

 

How do I get started with Parker Street?
You can fill out the contact form on our website or connect with us on social media to schedule a consultation.

 

Does Parker Street provide reporting and analytics?
Yes, we provide detailed reports showing campaign performance, insights, and recommendations for continuous improvement.

 

Can Parker Street help with social media strategy for brand consistency?
Yes, we ensure your social media presence aligns with your brand identity and messaging, delivering cohesive content and campaigns across platforms.

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