A DIGITAL MARKETING AGENCY
CASE STUDIES
From B2B digital campaigns to B2C social media and content marketing, Parker Street combines attribution, creative strategy, and GEO-targeted execution to help Tampa Bay, the Florida region and USA businesses grow. Whether you’re in home services, healthcare, media, or consumer brands, our digital marketing strategies are designed to outperform the competition and deliver real results.
Parker Street CTV Case Study – Home Services
Date: July 1 – July 31, 2025
Client: Central Florida Home Services Company
Objectives: Test Parker Street’s performance against their current CTV provider.
Strategy:
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Targeted homeowners in key DMAs with in-market interest for renovations.
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Delivered biweekly optimizations to improve performance.
Results:
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363 proven conversions (form fills).
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$63 CPL vs. $100–$150 CPL from prior provider.
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1.4M impressions delivered, exceeding forecast by 779,200.
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eCPC of $16.71.
Parker Street proved its ability to generate cost-efficient leads for Florida home service businesses.
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6,882
Unique Users in
First Party Data Set
5,555
Matched Back Users
80.72% Match Rule
363
Users with a Conversion
Flight Start Date
July 01, 2025
Flight End Date
July 31, 2025
Display
278
Users Converted
Streaming TV
105
Users Converted
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Users Converted
854
Streaming TV
Users Converted
1,937
Display
July 31, 2025
Flight End Date
May 01, 2025
Flight Start Date
Users with a Conversion
7.8% Conversion Rate
2,299
Matched Back Users
81.97% Match Rule
29,469
Unique Users in
First Party Data Set
35,952
Parker Street CTV Case Study – Home Improvement
Date: May 1 – July 31, 2025
Client: Home Improvement Company – Central Florida
Strategy:
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Targeted homeowners across four top-performing Florida markets.
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Monthly optimizations on a $50K budget.
Results:
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$58 CPL, outperforming old provider.
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2,299 total conversions, with a 7.8% conversion rate.
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1,937 conversions from Display and 854 from Streaming TV.
Parker Street’s scalable approach helped this Florida client maximize ROI while reaching thousands of new homeowners.
July 31, 2025
Users Converted
Users Converted
Social Media Case Study – WFLA News Channel 8
Date: June 1 – June 30, 2025
Objective: Audit and optimize WFLA’s social media platforms to increase reach and engagement.
Results within 30 days:
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200,000+ new followers across Instagram, Facebook, and TikTok.
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11.3M engagements, more than double the prior month’s 5M.
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114% increase in video views across platforms.
Our comprehensive social media audit positioned WFLA as Tampa Bay’s leading digital news brand, strengthening its audience connection while driving measurable engagement.
KEY OPTIMIZATIONS
At Parker Street, we partner with businesses across Tampa Bay, the Florida region and the entire USA to deliver measurable results through digital marketing, social media strategy, and CTV/OTT campaigns. Our case studies highlight how attribution, precise targeting, and creative optimization help brands lower costs, scale reach, and maximize ROI.
Home Services Client
A well-established home improvement company in Central Florida partnered with Parker Street to run a Display Retargeting + CTV campaign.
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Month 1 delivered strong performance with form fills and CTR, but July showed a dip.
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We introduced custom creative aligned with seasonal promos and CTV ads.
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Result: 22.53% increase in CTR in less than 7 days.
This demonstrates how Parker Street’s optimization approach drives stronger ROI for home services businesses in Florida.
HVAC Social Media Client – Tampa Bay
A local HVAC company became a new Parker Street partner for social media and paid media strategy. We unified their paid social, organic social, and CTV campaigns under one cohesive plan.
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Within the first week: 79.6% increase in organic reach.
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29.7% increase in ad views, totaling a 30.6% overall lift.
By combining attribution insights with creative consistency, Parker Street helped this Tampa Bay HVAC client achieve rapid growth across platforms.
House Cleaning Services – Multi-Market Campaign
A home cleaning company with multiple Florida markets turned to Parker Street for a digital media strategy focused on customer acquisition and retention.
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Developed multi-tiered campaigns targeting new and existing customers.
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Customized creative and CTAs tailored to audience segments.
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Results in first two weeks: 200 confirmed conversions.
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Achieved 1.12% CTR among existing customers, over 4x the industry benchmark.
This success highlights Parker Street’s ability to deliver conversion-focused campaigns for service businesses in Tampa Bay and beyond. Click HERE and schedule an appointment to explore how Parker Street can optimize your next campaign.