A DIGITAL MARKETING AGENCY
SOCIAL MEDIA STRATEGY
A comprehensive social media strategy blends both organic and paid efforts to maximize reach, engagement, and results. At Parker Street, we help businesses grow their presence online with strategies designed for both B2B and B2C audiences.
Organic social media builds community through consistent content creation, audience interaction, and brand storytelling. Paid social media amplifies that reach with targeted advertising campaigns on platforms like Meta Ads, Instagram, LinkedIn, YouTube and more—driving traffic, leads, and sales across Florida and beyond.
By aligning organic and paid strategies, Parker Street creates a cohesive approach to social media marketing that strengthens brand positioning, connects with customers, and delivers measurable ROI.
Discover how a tailored social media strategy can grow your business. Click to schedule a CALL.
ORGANIC SOCIAL MEDIA STRATEGY
Social Strategy Development
Tailored strategy aligned with business goals platform selection (Instagram, Facebook, LinkedIn, etc.)
Content Planning & Creation
Content calendars
Graphic design, videos, and captions
Brand Monitoring
Community engagement
Reputation management
Influencer Communications
Partnership outreach and management
Ambassador programs and influencer collaborations
PAID SOCIAL MEDIA STRATEGY
Platform Selection
Choosing the right ad platforms ( Meta)
Platform-specific strategy recommendations
Segmentation
Audience targeting by demographics, behaviors, interests
Lookalike and custom audiences
Campaign Setup & Management
Ad creation and copywriting
Budgeting and bidding strategy
A/B testing and performance optimization
Conversion Analytics
Conversion tracking setup (Google Analytics, Meta pixel)
Reporting and performance insights